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What Makes Social Cutdown Video Impactful?

(other than the amazing content!)

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Video format

9:16 for Instagram and TikTok, 1:1 for Twitter, Facebook and LinkedIn, 16:9 for YouTube

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Fully customisable, includes lower thirds, bugs, end cards - maintains brand presence during video

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Camera setup & set

Multi-camera studio setting, professionally lit, tailored sets, integrated set sponsor cues

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Customisable, eye-catching, grabs user attention with punchy title

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Customisable, open captions, more accurate than auto-generated and better for engagement

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Custom-designed and eye-catching. Better for engagement than auto-generated images

Case Study: How The Laughs of Your Life Listens Grew 30% with Social Video

The Laughs of Your Life with Doireann Garrihy is, according to Spotify, Ireland's most-listened to interview podcast series.

Already a hugely popular podcast, the addition of social video from Season 7 onwards has helped grow strong listening figures by 30% when compared to the previous season.

In Season 8 of the show, video views grew by 90% compared with the previous Season 7.


Listens growth: Season 7 v Season 6

No.1 rated podcast

No.1 rated podcast on Spotify and Apple Charts


Total video views Season 8


Video views growth: Season 8 v Season 7

5 green stars

"It's been great working with Paddy again. We worked on Ireland Unfiltered and had a great understanding. Paddy's knowledge and enthusiasm always take whatever you're doing to a different level. I knew he would be able to create a look and sound for a podcast that ensured it made an impact with people. The results were even better than I could have expected."

Headshot of Dion Fanning
Dion Fanning
Associate Editor, The Currency

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